"[S]iloed product and technology teams lead to missed opportunities, project delays or sometimes straight-up project failure."
"When such teams are not aligned in process and execution, differences in vision and capability are not recognized until time, money and brainpower have already been spent. That’s far too late to discover they don’t see eye to eye on a product’s feasibility or potential value to the company."
"Very early on in the innovation process, product managers must partner with technical experts who can provide a real-world perspective into the scope of a proposed new product."
"Innovative companies must place a strong priority on distributed decision making whereby many people with skills in different areas are employed to come to a consensus on which products to pursue and how to proceed. Be forewarned that such processes require highly skilled technical personnel and a clear plan for how the group will come to actionable decisions. Establishing a highly competent product owner who can serve as a linchpin in the product lifecycle, removing organizational gaps and ensuring a more comprehensive product vision is realized, can help facilitate that process."
"When such teams are not aligned in process and execution, differences in vision and capability are not recognized until time, money and brainpower have already been spent. That’s far too late to discover they don’t see eye to eye on a product’s feasibility or potential value to the company."
"Very early on in the innovation process, product managers must partner with technical experts who can provide a real-world perspective into the scope of a proposed new product."
"Innovative companies must place a strong priority on distributed decision making whereby many people with skills in different areas are employed to come to a consensus on which products to pursue and how to proceed. Be forewarned that such processes require highly skilled technical personnel and a clear plan for how the group will come to actionable decisions. Establishing a highly competent product owner who can serve as a linchpin in the product lifecycle, removing organizational gaps and ensuring a more comprehensive product vision is realized, can help facilitate that process."
Digital Innovation Best Practices: Early Partnerships Ensure Success. (2017). Magenic. Retrieved on April 20, 2017 from https://magenic.com/media/2247/wp_mgnc-digital-innovation-best-practices-early-partnerships.pdf
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