Special Project: Proposed Topic and Outline

Title: A Framework for Exploiting Mobile Commerce in the Philippines

Objectives:
- To provide a comprehensive understanding of mobile commerce, its drivers and critical uncertainties.
- To identify opportunities for innovation and threats arising from mobile commerce.
- To provide a framework for developing future strategies exploiting mobile commerce.

Outline:
I. Description of Mobile Commerce
- Objective: clarify the concept of mobile commerce
- What is mobile commerce?
- How is it different and similar to e-commerce

II. Description of the Mobile Commerce Technological Ecosystem
- Objective: provide readers an appreciation of the broad, encompassing, pervasive nature of mobile commerce
- Present the web of:
   - Specific technologies implementing mobile commerce (e.g. NFC, mobile-internet based, etc.)
   - Related technologies enabling mobile commerce (e.g. mobile-internet, communication networks)
   - Morphology of different mobile commerce technologies

III. Environmental Analysis - STEEP
- Objective: present a holistic view of the external factors affecting the development, growth, adaption and diffusion of mobile commerce; identify key drivers and critical uncertainties

IV. Key Drivers and Critical Uncertainties
- Objective: discuss key drivers and critical uncertainties identified
- What drives mobile commerce?
   - Mobile internet, mobile-internet capable devices
   - Social network phenomenon
- What are the uncertainties and risks that will prevent/slow down mobile commerce adoption?
   - Mobile commerce trends

V. Opportunities and Threats
- Objective: identify and discuss opportunities and threats due to mobile commerce
- Through value-chain analysis (impact on firm dynamics)
- Through elements of Porter's 5 forces (impact on competitive landscape)

VI. Conclusions and Recommendations


---- early version ----

Topic: Mobile Commerce: Trends, Usage patterns, Opportunities

- analyze mobile commerce, an emerging technology, its drivers and its impact on

firms across industries

- identify opportunities for innovation through mobile commerce; how mobile commerce

can be leveraged to be a key success factor; establish the necessity of mobile commerce in the future 

1. Description of mobile commerce

- to clarify the concept of mobile commerce

- what is mobile commerce?

- similarities with e-commerce

- how is it different from e-commerce?

2. Mobile commerce's technological ecosystem

- to present the broad, encompasing, pervasive nature of mobile commerce

- to present specific technologies (generic vs specific): mobile-internet based, NFC

 - to present related technologies

- morphology of different mobile commerce technologies

- where in the value-chain is it used?

- mobile commerce as innovation

3. Environmental analysis - STEEP (uncertainties, driving factors)

4. Trends: Key driving forces, critical uncertainties

- mobile internet, mobile-internet capable devices

- social network phenomenon

- trends

5. Patterns of usage of mobile commerce (philippines vs the world)

- to analyze patterns of usage and identify opportunities & threats

- strong usage of m-commerce

- weak usage of m-commerce

- strengths and weaknesses

- 5 forces

5. Opportunities & Threats

- identify; how to position to take advantage, mitigate risks

- look at value-chain

- strengths & weaknesses of firms

6. Conclusions & Recommendations